'Body shaming'

[Manfred Belheim]

I think you're correct it works on a shame axis but I think it's meant to sell you via pride instead of shame. So the other direction within a shame emotional space.

Is this a serious comment, or parody?

 

[Narz]

Or perhaps it's intended not to trigger insecurity but to motivate positively. "Yeah, that's where I belong" followed by lifting and copious protein powder consumption. It plays on desire for success rather than fear of insufficiency.

I missed this, this is a good point.

Nowadays many people are quick to defensively say, "Why is she shaming me?" instead of saying "Cool, she's inspiring me".

It's a Harrison Bergeron world.

 

[RobAnybody]

I'm with warpus on this one. The sheer effort people go to in order to be offended amazes me sometimes.

 

[Hygro]

Is this a serious comment, or parody?

It's a serious comment, why would it be parody See Narz's comment:

I missed this, this is a good point.

Nowadays many people are quick to defensively say, "Why is she shaming me?" instead of saying "Cool, she's inspiring me".

It's a Harrison Bergeron world.

 

[Cheetah]

That probably is the case. I haven't seen anything about this outside CFC though, so I've just been explaining my thoughts on the ad itself and the marketing tactics it uses.

Really? I saw Dagbladet wrote about it once or twice at least. How could they not - there's boobs in the picture!