This announcement doesn’t fill me with a huge amount of confidence that 2K has learnt anything about marketing. At least when Civ 6 was announced they had some screenshots ready to go. Now it’s been a week, and clearly the teaser is all we are going to get.
If this is all we are getting from Civ 7 for the foreseeable future, I’d rather they hadn’t bothered with the teaser at all.
Keep in mind that the game isn't coming until sometime in 2025. They need to spread things out a bit. With VI's announcement, there was only, what, six months or so until release or something like that.
We're waiting well over six months for VII's release, I imagine.
This announcement doesn’t fill me with a huge amount of confidence that 2K has learnt anything about marketing. At least when Civ 6 was announced they had some screenshots ready to go. Now it’s been a week, and clearly the teaser is all we are going to get.
If this is all we are getting from Civ 7 for the foreseeable future, I’d rather they hadn’t bothered with the teaser at all.
Firaxis said the big reveal will be in August. I doubt we will see any kind of significant showing of... well, anything until then. No art. No terrain. No leaders. No units. Nothing that we would appreciate. Probably just some YouTube shorts with clips of the teaser trailer.
This is just wild speculation right now, but is an idea that has certain potential. Access to specific resources (bronze! Gold! Spices! Oil!) has been a major fuel for “civilization progress” (or at least movement, change) both military/expansion (i’ll get where the resource is), diplomacy/trade (i’ll share the resources) or scientific/industrial (i’ll discover/manufacture alternatives)
Also resource management is being increasingly featured in similar games.
It might catch my eye an extended resource management system, with soft obsolescence-improvement mechanics (e.g raw gold ceases being a luxury at a certain point, but still can be used to access the processed “jewelery” luxury, that requires an specific building chain, or copper allows you to build swordsman, but you need a bronze smelter in the city, and unit would be produced directly and with +1xp level if you had iron)
It shoud be something that rewards you to keep looking for new sources but provides alternate paths so it is not fully blocking to miss access to any specific resource (and ideally these paths reflect different builder/expander philosophies).
This could be a nice mechanism that keeps you looking for progress all game and some sort of rubberband (or on the other hand could be a fiasco of randomness and snowballing an ununderstandable complexity) , but is a feature that i would be quite interested to try despite the risk.
There's certainly much more that can be done with resources beyond being a source of amenities and limit on military units. Humankind built a system with additional economic impacts from different resources, as well as on-map trade routes for internal resource transport, not just international trade, which increased opportunities for raids, piracy, etc. HK's experiments were of mixed success, in my opinion, but I would not be surprised to see Civ 7 take an attempt at increasing the importance of trade/resource development and better integrating the movement of trade goods to the map.
I feel it’s made up. Background seems a section of Civ VI title images, letrering seems also Civ 6’s with one I doubled and the color of the number switced to blue.
I have YouTube playing a lot, and he Civ 7 trailer being shown as an ad pretty much continuously, suggesting that 2K is putting some significant advertising dollars behind it.
I'm not sure that I understand the strategy behind this marketing, if there is not going to be anything in addition to the trailer for more than two full months. I don't think it's possible to sustain interest for that long with just a trailer that doesn't tell you anything about the game (unless you've never played Civilization before).
I have YouTube playing a lot, and he Civ 7 trailer being shown as an ad pretty much continuously, suggesting that 2K is putting some significant advertising dollars behind it.
I'm not sure that I understand the strategy behind this marketing, if there is not going to be anything in addition to the trailer for more than two full months. I don't think it's possible to sustain interest for that long with just a trailer that doesn't tell you anything about the game (unless you've never played Civilization before).
One might be led to the conclusion that they had, until recently, planned to begin the reveals right after SGF and bought the advertising to go with it.
I have YouTube playing a lot, and he Civ 7 trailer being shown as an ad pretty much continuously, suggesting that 2K is putting some significant advertising dollars behind it.
I won’t say that alone confirms there is a great marketing investment: algorithms often go crazy like that if you have shown an isolated burst of interest in a topic: I kept receiving a massive amount of KIA ads after buying my car, and I have random weeks were the only ad that plays is the one of my dance academy (which may do some investment but not massive). It may just happen it detects there have been many visits (cookies!!) to KIA’s or the dance academy website annd goes with that for the ad selection. Not much to do with money then.
I won’t say that alone confirms there is a great marketing investment: algorithms often go crazy like that if you have shown an isolated burst of interest in a topic: I kept receiving a massive amount of KIA ads after buying my car, and I have random weeks were the only ad that plays is the one of my dance academy (which may do some investment but not massive). It may just happen it detects there have been many visits (cookies!!) to KIA’s or the dance academy website annd goes with that for the ad selection. Not much to do with money then.
I have YouTube playing a lot, and he Civ 7 trailer being shown as an ad pretty much continuously, suggesting that 2K is putting some significant advertising dollars behind it.
I'm not sure that I understand the strategy behind this marketing, if there is not going to be anything in addition to the trailer for more than two full months. I don't think it's possible to sustain interest for that long with just a trailer that doesn't tell you anything about the game (unless you've never played Civilization before).
I vaguely recall initial civ6 marketing also being strange, with sudden drops of very random info. The game was announced on the 11th May 2016, with few random screenshots and some general statements, and then on the 27th of May there was sudden first video depicting... Oracle wonder being built, no context. And then around 20th of June we got E3 gameplay videos and interviews.
Nothing beats Microsoft games announcements though, such as AoE4 getting announced several years before gameplay videos
I vaguely recall initial civ6 marketing also being strange, with sudden drops of very random info. The game was announced on the 11th May 2016, with few random screenshots and some general statements, and then on the 27th of May there was sudden first video depicting... Oracle wonder being built, no context. And then around 20th of June we got E3 gameplay videos and interviews.
Nothing beats Microsoft games announcements though, such as AoE4 getting announced several years before gameplay videos
Obligatory reminder that Elder Scrolls VI was announced six years (and five days) ago... only six years and seven months after the release of Skyrim.
Not only have we seen nothing of it since (to my knowledge), it's just seven months until the time since the announcement is longer than the time between the release of Skyrim and the announcement!
(and there's also Riot's MMO, which was announced through a friggin' tweet - and with the clarification that they knew they wouldn't be able to hide it because they were about to throw like two hundred job offers online, and that they just put the info out there to halt speculation and that it was nowhere near release, and please don't get excited about it yet guys)
I think this is very likely. If they do one of these every week from now on, the date will be revealed on the 25th of July, the last Thursday of the month, far closer to August. It'll make the wait feel shorter when they start marketing a definitive date.
And following that formula, it looks like the fourth video covering Civ4 will be posted on the 4th. Or would be, I don't know if the 4th of July precludes work in America, even pre-scheduling a tweet. On one hand, it'd be unfortunate to lose another fitting date when Civ7 was announced on the 7th, but on the other, skipping one week because of a national holiday would put the final video in August. But just barely, on the 1st of the month.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
