BvBPL
Pour Decision Maker

The intent was to poke fun at the White House's security breach by Omar Gonzales on September 19th.
You may not know why the above cartoon is racially offensive, but it is. Trust me.
This thread isn't about offense or why the above cartoon is offensive. It is about the response by the publishing paper and the resulting commentary by others on the response.
In response to the appropriate backlash against the cartoon, the paper that ran the couched their response by saying it "sincerely regret
These responses have been criticized as non-apologies. Do you think that characterization is fair? What should a party do if it offends others without intent to do so? How can parties who offend others by delivering material that is inadvertently offensive both demonstrate their lack of offensive intent and avoid a backlash for a non-apology.
Had the paper released the following statement (or something similar) would there be the same backlash about the insufficiency of the apology?
From: The Paper
Re: That Cartoon the Other Day
The Paper is sorry about the cartoon it ran the other day. The Paper will not let it happen again.
Edited to include a better picture.