The thing is that the left doesn't do it efficiently. Yes, the stereotypical person you refer to tries to direct language, but the attempts have a hard time cementing themselves outside leftist circles. The left has a very hard time restructuring language in the centre. The right is just better at it, it has succeeded several times. It has picked up on observations of left-leaning researchers about this stuff and have weaponized it.
Okay, we may have missed the earlier point when I asked for example. I wasn't specifically about "insults" by themselves. I was asking about examples of "the right" being able to warp language as you say. To change meaning for words to the general public that aren't specifically from the "woke" wing of the political spectrum.
Because I see many people making claims about it, but I still don't see such cases. Yeah, the right tried to make "liberal" an insult. It failed. It tried to make anyone left of Reagan a "commie". It also failed. Both are pretty ingrained in the right-wing lingo, but they didn't caught outside, and when someone call you a "liberal" or a "commie" as if they were insults, it tends to tell more about them than about you.
So I'm still asking for examples of this right-sponsored warping of the language that spilled over the general public.
Am I regretful that the left doesn't warp language? I mean, in a way, not really, but in a way, it's saddening to see. It's good because we have enough distortion as is, but it's alarming because regardless of what's right, some people are benefiting from language warping and there seems to be not much stopping it from happening, from what we can see in public discourse. I don't want the left to misdirect language but as is it seems to have difficulties just correctly directing it.
That you don't see eye to eye as to how language is actively warped here is fine. Like to me it's obvious, it's constantly happening, and you don't think so, fine. I'm still responding to outline where I'm coming from; what I believe is happening, and then I'm questioning why the left is so bad at reaching outside leftist circles when applying power to language, misappropriation or not.
I despise attempts at warping language. It's just underhanded manipulation and it's a textbook authoritarian cookbook. So here we are in agreement.
As for the right being able to direct the language, as above I'm not convinced and awaiting cases that aren't just restricted to the "woke" part of politics.
I don’t actually think the move typically is to „change“ the meaning of terminology, but rather to drain a term of meaning, leaving behind, an empty signifier, free for each individual subject to apply whatever meanings, significances, and cultural associations one chooses.
That part I completely agree. This is what I'm seeing happening in the language battlefield when it comes to politics.
The thing is though... I see it mostly precisely from the "woke" subset. All the overuse of the "*ist" and "*ism" words, that are so overused they lose all meaning and impact - I think it was even you who pointed at it ?
I also saw some regrets about this very behaviour during the recent French election, with people lamenting that there overused "fascists" so much, that basically it became neutered, and as such couldn't "scare" away people anymore when applied to Le Pen.
Sadly this epiphany doesn't seem to have started a real move of self-criticism beyond this very specific case, but it was rather relevant and revealing.
This is also why I think „woke,“ isn’t a useful or meaningful word now that it’s been effectively unmoored from its original context as a term within black communities to describe the process of coming to understand the totality and perniciousness of anti-blackness. It doesn’t have any positive meaning in public discourse anymore, and is instead an empty vessel to fill with whatever your personal cultural antagonisms might be, whether that’s radical direct action; impotent, cynical liberal grand gestures; the mere existence of openly queer people; pronouns in bio; or showing feathered dinosaurs in your nostalgia movie. When any individual person uses the word „woke,“ I have no idea what they actually mean, and so it ends up being a guessing game - more a reflection of the speaker‘s own prejudices than an objective term, dialectically understood between both parties.
As pointed before, you do use "right-wing" (and "left-wing") despite these terms being even more vague, and yet you see what they mean. "woke" cover a subset that is pretty understandable to nearly everyone, it's about a subset of the "left" that is focused on social justice and identity politics. It's actually much less nebulous than many other words you use without problems.
This attempt to claim the word is meaningless while everyone actually understand what it covers, really feels like a pretext just to reject it because it carries a pejorative undertone. To me the main problem, going hand in hand with the whole "the right somehow manages to direct language" despite the lack of concrete example, seems like an attempt to not look at why it's specifically (and only ?) the words coming from the "woke" side that always seems to become pejorative.