Did you consider that atheist people are losing something by living in a world with a good part of the population living under a lie (assuming atheism is correct). Try running for office as an open atheist. As society becomes less religious, tolerance increases and we see such things as slaves being freed, the general acceptance of interracial marriage, and the gradual legal acceptance of same sex marriage. Less religion is equaling more liberty, so by convincing people to not believe, we are moving everyone towards a more free society. This benefits the current elite and the born-again elite alike.