Would players (customers) from India prefer to play as one of the many parts of their rich past, or as what they have grown up to know and feel part of as India? Clearly I'm speaking from a position of ignorance here so apologies in advance.
I m from India so I think I can give my opinion on it.I think most Indian will prefer India as one unit(as they see India as one civilization) just like how Mahatma Gandhi said "Though India is nation in making(during freedom struggle),it is a civilization"
I would argue India,China as continuous civilization.I see many arguments here which though agree for China but not for India & the principal argument is India does not had one unified central structure for long time like China.
I think this type of classification is not right considering people,situations,geographies r different in every part of world & obviously they lead to different phenomena.
So though LONG unified central authority is a good argument but it is not necessary.
Chinese geography(traditional han territory) lent itself to political,cultural unity.Presence of nomadic people just north also push them for unity.
Moreover Chinese population is regime-phile.The concept like mandate of heaven though help to establish united indegenous empires but it also help invaders.
India is different case(at least if u take whole subcontinent),It is well protected by himalayas(unlike China which is open to steppes).
No empire whether indegenous or foreign would not last very long.It is difficult to conquer,manage & that is not because it is some kind of amalgum but the nature,philosophy of people(also geography) is different.The absence of concept like mandate of heaven,divine right of king in India also project different nature of people.
So to see continuity in India,it is better to observe traditions,philosophy,concepts,customs etc though u will find unified,central authority also but it will be for less time.
So I will argue India is a FRACTAL civilization and one will see thousands of examples of it through out it's at least(3500-4000 years) of history.
It is ultimately based in Sanskrit/Vedic traditions bind by Ramayana,Mahabhara, Puranas etc,which is periodically revitalized by India kings(Kuru,Mauryas,Gupta,Rajputs,Cholas,Maratha etc)
Due to it's fractal nature it keeps on surviving whether u impose Persian,English etc culture over it.
Now from this view(which i believe a good majority of Indians share),India requires a leader which truly can represent it's spirit,traditions,philosophy.