If SpaceX's astronauts go to Mars in our times, it would be the greatest thing that people who work and(or) own SpaceX could have done.
In their perspective, that is the most important human endeavour.
It is the same for people who work and(or) own pharmaceutical industry, iirc, someone in stock thread in civfanatics said that he/she has bias toward healthcare industry by investing in them more.
In his/her perspective, curing cancer (and curing manything more) probably is the most important endeavour.
I think some people work in math might think proof of millennium problems are the most important human endeavour in their lifetime.
And people or worker in construction/chemical industry, might think some future supermaterial is the most important endeavour in their lifetime.
Except, there is no sight of those things before they were discovered/industrialized.
It seems like everything is the most important endeavour since society progresses in everything somehow.
And if people reach Mars, there would be hope of a Mars colony thriving, it means your piece of real estate on planet Earth and my piece of real estate on planet Earth can defy nature somehow and overcome climate.
It means if it's okay to privatize air on Mars, then it would be okay to privatize fresh air on Earth.
I long for this. Therefore, if somehow some specific humans reach Mars in my lifetime, that's great news.
Currently, there are privatized fresh air sold as "air-purifier machines".
The demand of fresh air will be hike up like the demand of water, and soon, people will pay for fresh air usage.
I have around 50 years to live left, according to life expectancy statistics.
I feel like, the privatization of air will be the most important thing in this era, getting into Mars seems like the first step and look like achievable in my lifetime.
Hence, it's the most important human endeavour in my perspective.
But why people even care about or proud of something they do not possess?
It's always SpaceX(owners(Elon and investors), workers)'s reusable rockets, Colombus(and his crews and the royal supported him)'s voyage, Pingala(or probably other in other culture)'s zero, Wiles' proof, ...
There is no humanity in those great things but individuals. Saying why didn't they put their wealth and mindpower into solving those problems that someone other than them think it's important is pointless.
They think your problems are insignificant and boring to them so they didn't pursue those. ~ Some people might think climate change is an insignificant problem to get out of Earth, therefore, they chose to study space, instead of climate science.