Good point. In some purist senses fascism tries to justify the idea that one should identify strongly with one's own race, nation etc. If one looks at least superficially at some of the more "philosophical" debate going on in Germany in the 1930s you can see some seemingly reasonable arguments being made, that modern culture is "uprooted" and without "identity", "alienated", that people will find more happiness in identifying themselves with their "own folk". Perhaps there is even some truth to this. Heidegger once commented that Germany was on the right track in the 20s and 30s but that Hitler, Mussolini and gang essentially derailed the whole movement, that fascism isn't truly about war and genocide. It was a complicated era. There was also a trend in Germany (in some literary circles at the time) after WW1 of identifying war as some sort of natural end toward which humans strive for or find their true meaning in life and what not.
So the question is do we define fascism by the ideas of Heidegger and others who thought about it or do we define it by what Hitler and Mussolini made of it? Hitler and Mussolini were certainly very morally depraved human beings. Perhaps even products of their time, who knows. Do we define fascism by what it was in theory or do we define it by some hideous actions which were done in its name by some people who never should have gotten into power?
I don't know. What happened in Germany before and during WW2 is pretty repugnant, so repugnant that it has effectively made fascism (perhaps justifiably) appear like the epitome of evil. Certainly fascism is an illiberal ideology. Liberalism has usually tried (at least in theory) to apply itself to all human beings, to come up with a set of values whereby all human beings can flourish irrespective of race, religion, etc and realize their true nature in a community of moral equals. Many of the values which many of us identify with today are embodied by liberalism. Feminism and multiculturalism seem very compatible with liberalism to me. In a sense fascism lost in WW2 and liberalism (among other ideas) maybe won?