GinandTonic
Saphire w/ Schweps + Lime
- Joined
- May 25, 2005
- Messages
- 8,898
What are they thinking ?
Do they really believe this will encourage couples to marry ?
Couples who would only marry with tax cuts shouldn't marry at all...
They are thinking that promising tax-cuts used to be a vote winner for them but became a liability because everyone saw the terrible arse they made of health and education. Now people equate tory tax cuts with a collapse in public services.
They are thinking that "family values" used to be a vote winner for them untill half the last tory cabinet who trumpited it had to resign after their affairs came to light. Now it makes people think of sleeze and hypocrasy.
This is a way of associating themselves with tax-cuts and family values on the financial and moral cheap, hopefully without raising those specters. It is also a way of trying to set an agenda of public debate onto the areas they percive themselves to be stronger in. Given the "Brown bounce" and the recent terror attacks they desperately need to change the agenda. Where Cameron is percieved as smoother and Brown as stronger the worst thing that could have happened to the tories was the terror attacks. Brown looks tough and dignified while the polished public-schoolboy cannot use his quick feet to snipe at him. The situation has played to Browns strengths and Cameron's weakneses - and the tories need to shift the agenda ASAP.
EDIT - This initative was unvailed the day before the verdict on the 20/7 tube bombers. Which are we talking about now?