Lectures, lectures, lectures - anyone listening?

[Valka D'Ur]

I understand. For you the lectures are a business proposition; a marketing opportunity. If you charge $50/hour you will get $50/hour customers; if you charge $120/hour you will get $120/hour customers. You just have to make sure that the experience and the price match. Perhaps you could test a more expensive lecture that provides a different and more robust experience. It would be a way to see if there are any $120/hour customers.

Why do people spend $350 a night at a Ritz Carlton when there is a $125 a night Holiday Inn down the street? The experience is better. It costs $5000+ to attend a Ted Talk.

Some of those hotel prices are due to brand names. And aren't a lot of Ted talks posted free online now?

 

[Birdjaguar]

Some of those hotel prices are due to brand names. And aren't a lot of Ted talks posted free online now?

Most hotels are branded and high end brands have reputations to maintain. The Ritz works very hard to keep their experience up to the hype. Sure Ted talks on line are free. But with multi thousands dollar price tags to attend one in person, being in the audience with others who have spent that much is part of the experience. The people around you are potential like-minded, new friends and business associates. The talk is only part of the experience. Only you can judge if the price is worth it.

 

[Lexicus]

The experience at a Ritz is decidedly better. You are just a $125 a night customer. When there are choices, customers will sort themselves into segments. Choosing more expensive is not just conspicuous consumption. Could eating a $12 burger be a better experience than a Big Mac?

You misunderstand me. The "conspicuous" is one part, and I think probably a more important part than a lot of people think, of what makes the experience "better."

Don't underestimate the power of displays of class differentiation.

 

[Kyriakos]

Most hotels are branded and high end brands have reputations to maintain. The Ritz works very hard to keep their experience up to the hype. Sure Ted talks on line are free. But with multi thousands dollar price tags to attend one in person, being in the audience with others who have spent that much is part of the experience. The people around you are potential like-minded, new friends and business associates. The talk is only part of the experience. Only you can judge if the price is worth it.

Sounds a bit like a cult ^_^

 

[Lemon Merchant]

Could eating a $12 burger be a better experience than a Big Mac?

Eating the contents of a sink trap is a better experience than eating a Big Mac.

 

[Synobun]

Eating the contents of a sink trap is a better experience than eating a Big Mac.

You take that back!

I know a great behavioural psychiatrist though, if you need an appointment...

 

[Lemon Merchant]

You take that back!

I shall not, sir!

I know a great behavioural psychiatrist though, if you need an appointment...

Hmmm. Perhaps I could use a bit of a talking to.