JerichoHill
Bedrock of Knowledge
Very interesting finding from the oft-quoted Center for Media and Public Affairs at George Mason University. Here's the results.
The Center for Media and Public Affairs at George Mason University, where researchers have tracked network news content for two decades, found that ABC, NBC and CBS were tougher on Obama than on Republican John McCain during the first six weeks of the general-election campaign.
During the evening news, the majority of statements from reporters and anchors on all three networks are neutral, the center found. And when network news people ventured opinions in recent weeks, 28% of the statements were positive for Obama and 72% negative. Obama has gotten twice as much coverage than McCain, generally speaking.
Network reporting also tilted against McCain, but far less dramatically, with 43% of the statements positive and 57% negative, according to the Washington-based media center.
It used to be the media was more pro-Obama
That was a reversal of the trend during the primaries, when the same researchers found that 64% of statements about Obama -- new to the political spotlight -- were positive, but just 43% of statements about McCain were positive.
http://www.latimes.com/news/nationworld/nation/la-na-onthemedia27-2008jul27,0,6802141.story?page=2
Italicized comments are mine.
The Center for Media and Public Affairs at George Mason University, where researchers have tracked network news content for two decades, found that ABC, NBC and CBS were tougher on Obama than on Republican John McCain during the first six weeks of the general-election campaign.
During the evening news, the majority of statements from reporters and anchors on all three networks are neutral, the center found. And when network news people ventured opinions in recent weeks, 28% of the statements were positive for Obama and 72% negative. Obama has gotten twice as much coverage than McCain, generally speaking.
Network reporting also tilted against McCain, but far less dramatically, with 43% of the statements positive and 57% negative, according to the Washington-based media center.
It used to be the media was more pro-Obama
That was a reversal of the trend during the primaries, when the same researchers found that 64% of statements about Obama -- new to the political spotlight -- were positive, but just 43% of statements about McCain were positive.
http://www.latimes.com/news/nationworld/nation/la-na-onthemedia27-2008jul27,0,6802141.story?page=2
Italicized comments are mine.