It
is very expensive, I noticed. The prices in Norway, approximately converted to USD:
Standard:
79 USD
Deluxe:
114 USD
Founders:
150 USD
It's a lot, and they are already selling future DLC for a game which is six months from release. It honestly makes me a bit worried Civ 7 could end up like Civ 6, where DLC content was clearly prioritized over refinement of existing systems, and well integrated new ones. Civ 5 got a lot better with its expansions, Civ 6 in my opinion, did not.
I am going to get Ara: History Untold, which releases on September 24th!

It's not getting all the attention it deserves, but I have played it, and it is extremely promising, mixing turn based 4X with grand strategy. It's looking like it's going to be huge, and extremely detailed. Interesting new mechanics. Giant maps with irregularly shaped regions/subregions and up to 36 players. I am optimistic about Civ 7, but I think Ara is going to be a real contender. The pricing for that is as follows (again Norwegian prices converted to USD)
Standard:
57 USD
Deluxe:
60 USD (adds some leaders and skins)
Premium:
69 USD (adds the artbook and soundtrack)
I get that Civ 7 benefits from being more well known, and having a track record of 6 successful games and several spinoffs. I also get that the future DLC adds to the price, although I don't like the practice of selling it this early. But it is not clear to me that Civ 7 is going to be bigger or better than Ara, and the contrast in pricing and pricing model is very clear.
EDIT: I should mention that the prices for Deluxe and Premium are discounted 10% when you preorder, which is part of the reason why there is only a 3 USD leap between standard and deluxe. That's another thing which I don't really like about Civ 7's pricing. Instead of incentivizing you to preorder with a discount, it seems they do it with exclusive content and early access. To be fair, Ara also has some exclusive content when you pre-order: a skin pack of "gilded" skins for 5 of the game's more than 30 leaders. This is purely cosmetic though, and it is included with all editions when you pre-order.
EDIT 2: I wrote the wrong number of players for Ara. The largest map size can accomodate 36 players, not 34.