DBear
unbeliever
Yahoo News, from AP wire
excerpts:
This is so wrong.... babies do not need to be watching TV.
:thumbdown:
excerpts:
By DAVID CRARY, AP National Writer
Thu May 11, 1:18 AM ET
NEW YORK - Escalating an already heated national debate, a first-of-its-kind TV channel premieres Thursday designed specifically for babies an age group that the American Academy of Pediatrics says should be kept away from television altogether.
The new, round-the-clock channel is called BabyFirstTV. For $9.99 a month, it will be available initially by satellite through DirecTV and later through cable TV providers as well.
TV offerings already abound for older toddlers, and a lucrative though controversial market has developed for baby-oriented videos, attracting the Walt Disney Co. and the makers of Sesame Street, among others. But until now there had been no ongoing TV programming aimed at infants.
"This is the first channel dedicated to babies and their parents transforming TV from its original purpose into a way for them to interact," said Sharon Rechter, BabyFirstTV's executive vice president for business development and marketing.
"The fact of life is that babies are already watching TV," she said. "That's why having BabyFirstTV is so important what we want to offer is completely safe, commercial-free and appropriate content."
A 2003 study by the Kaiser Family Foundation found that 68 percent of children under 2 watch TV or videos daily and 26 percent have a TV in their bedroom. Nonetheless, the pediatrics academy recommends that children of that age not be exposed to TV or videos, saying that learning to talk and play with others is much more important.
The academy's guidelines were cited last week in a complaint filed with the Federal Trade Commission, challenging claims by leading makers of videos for babies that their products were educational.
Critics of TV for infants also are skeptical of assertions by BabyFirstTV and other companies that their products are designed to be watched by babies and parents together in an interactive manner.
"Experience tells anyone that it's not going to be used that way," said Dr. Michael Rich, director of the Center on Media and Child Health at Children's Hospital Boston. "Parents use it to park their kids in front of the TV so they can get things done."
The three companies behind BabyFirstTV are Regency Enterprises, a film and TV production company that is a partner of Fox Entertainment; Kardan N.V, an investment group based in the Netherlands and Israel; and Bellco Capital, a private Los Angeles-based investment fund.
This is so wrong.... babies do not need to be watching TV.

