Internet Reviews and Ratings

Berzerker

Deity
Joined
Dec 30, 2000
Messages
21,785
Location
the golf course
Do you research before buying stuff? I do... I go on Amazon and Google to see if the product or company I'm dealing with is lousy, if reviews are positive I'm thinking okay, I'll buy. If my local store carries it I'll buy from them, I find that preferable because returns are so much easier and I dont want local stores to disappear. Anyway, seems there is a scam going on where companies produce bogus reviews so people buying at Amazon get fooled into thinking their crap is good.

If thats legal, why? Thats false advertising, isn't it? I know most TV ads are probably deceitful in some way, I mean they're usually sold by someone paid to sell instead of an actual user of the product. Is that no different than a company dumping phony endorsements on Amazon? How can we combat this evil?
 
I do research before I make big purchases but I tend to go to professional or semi-professional reviews over random comments.
 
I pay more attention to the one-star reviews than the others, as they're more likely to list the product's flaws.
 
Astroturfing has been a thing since before the internet.

It's not evil.
 
I occasionally post reviews on Amazon, and there's one on SiteJabber that's a review of a website. Every so often SiteJabber sends me an email to tell me that my review has been viewed by X number of people (last time I checked, the number was over 14,000, but who knows if that's even close to accurate), and they keep pushing me to write reviews of other sites. I haven't bothered, though.

The site I did write a scathing review about is unethical and shamelessly scams people who think that signing all those online petitions and redeeming points for charity actually works. Some people have investigated to see if the charities actually receive the donations they're supposed to, and while one or two have, others have said they haven't. The site claims tens of millions of members, but most of those are either inactive, the members have died, they're adspammers, or they're people who signed a petition on another site, not realizing that providing their name and email address would automatically add them as a member of Care2 whether they wanted to join or not.
 
I occasionally post reviews on Amazon, and there's one on SiteJabber that's a review of a website. Every so often SiteJabber sends me an email to tell me that my review has been viewed by X number of people (last time I checked, the number was over 14,000, but who knows if that's even close to accurate), and they keep pushing me to write reviews of other sites. I haven't bothered, though.

The site I did write a scathing review about is unethical and shamelessly scams people who think that signing all those online petitions and redeeming points for charity actually works. Some people have investigated to see if the charities actually receive the donations they're supposed to, and while one or two have, others have said they haven't. The site claims tens of millions of members, but most of those are either inactive, the members have died, they're adspammers, or they're people who signed a petition on another site, not realizing that providing their name and email address would automatically add them as a member of Care2 whether they wanted to join or not.

That website was probably just datamining you and its other users. Sorry about that.
 
That website was probably just datamining you and its other users. Sorry about that.
Care2?

It's a bizarre mix of blog articles and comments and a bunch of mini-forums on a whole slew of topics - I did meet some people there that I wouldn't mind meeting in RL. I still miss some of the people in the cat group and the atheist/agnostic group. But what I don't miss is the incessant trolling, flaming, and even death threats (which is why nobody can ever convince me that militant vegans are people who don't have multiple screws loose with regard to their ability to tell right from wrong).

I also don't miss the blatant dishonesty by the people who run that site. I never posted any petitions, but what I found out is that the petitions that are started by ordinary people don't actually go anywhere once they've reached the target number of signatures. The cow pies hit the air conditioning appliance when TPTB announced that they had 25 MILLION members, and so there would be a lottery - 25 members would each receive 100,000 butterfly points (the points people receive for posting, signing petitions, faving articles, etc.) which they could redeem any way they wanted among the different charities... for tree planting, providing shelter meals for dogs and cats (which is the one I always did when I was active there and before I realized what a scam the whole thing was), and others.

But quelle surprise... when the 25 members' names were posted, some of us became suspicious because we'd never heard of most of them (the fact was that after awhile a person did come to recognize most of the regular posters). A little digging revealed that most of those 25 members were either brand-new adspam accounts, accounts that had never been used, or people who had been inactive for years. So the company was able to do a PR blitz that they had given away all those butterfly points for people to redeem, but the fact was that most of those points would never be redeemed because the accounts that received them were either spam accounts or inactive accounts. Last I heard, they claimed something like 36 million members. It wouldn't surprise me if they're claiming 50 or more million members by now. But the real number of consistently active members there would probably be less than 10,000.

Anyway, I wrote a review, and have received numerous upvotes and views. If it saves even one person from getting taken in by that and spending hours a day trying to accumulate the 1000-1200 butterfly points it's possible to get in a day if you do the minimum number of posts and activities that would lead to that (not to mention the stress of being reamed out by some insane person just because you happen to mention that you approve of flu shots and like cheese sandwiches), it was worth the effort. And thank goodness I never used my real name there, like some people did. One of my acquaintances actually lost her job because the vegans found out where she worked and started harassing her bosses.

Oh, and their "help" group is by moderator approval only. It's not for just anybody - you have to be approved for membership, even if it's only for a question about how some technical thing works on the site. After awhile it became very apparent that many things there don't work, and they have no interest in fixing them.

Good riddance to a corrupt bunch.
 
If thats legal, why? Thats false advertising, isn't it? I know most TV ads are probably deceitful in some way, I mean they're usually sold by someone paid to sell instead of an actual user of the product. Is that no different than a company dumping phony endorsements on Amazon? How can we combat this evil?
How would you prove that a seller made fake reviews of their own product? It's often easy to come to that conclusion (all reviews being posted in the same time frame, by new accounts that all make the same grammatical errors), but how would you actually prove it? You pretty much can't, especially if it's done professionally, and not just by some guy who decides to make a few new accounts one evening.

Overall, I just focus on products that have a decent amount of ratings (hundreds). But even then I'm skeptical about products that have something like 80% 4+5 stars and then 10% 1 Star Reviews. Those either have a flaw very specific flaw that not everybody cares about, or 10% of the people telling you that all of those good reviews are fake and that the product is crap.
 
Anyway, seems there is a scam going on where companies produce bogus reviews so people buying at Amazon get fooled into thinking their crap is good.

If thats legal, why? Thats false advertising, isn't it? I know most TV ads are probably deceitful in some way, I mean they're usually sold by someone paid to sell instead of an actual user of the product. Is that no different than a company dumping phony endorsements on Amazon? How can we combat this evil?

That's why I don't just read one review but look for multiple sources.
Also, read the reviews, don't just look at the score. We all have different tastes and priorities. If someone deducts points from a game/book for something that wouldn't bother me personally, I take that into account.
 
Not really, as the biggest influence in my purchasing decisions is price. Electronics are the only thing I might kind of check but even then I check reviews more to figure out how the features work than to objectively measure how good it is. And a lot of stuff I just trust certain brands. Like if buying a tv I'll opt for an LG or samsung even if a vizeo has better reviews, I don't know why, just perceived value. Or I got a food processor recently and went with kitchen aid, didn't read any reviews.

Movies games and stuff are so subjective it's hard to trust reviews anyway and I just wait for them to go on sale.

The one thing I would research a ton would be computers because it's pretty much all about price to performance ratio. Definitely check gpu and cpu benchmarks when upgrading.
 
If thats legal, why? Thats false advertising, isn't it? I know most TV ads are probably deceitful in some way, I mean they're usually sold by someone paid to sell instead of an actual user of the product. Is that no different than a company dumping phony endorsements on Amazon? How can we combat this evil?

As long as it doesn't contain any obvious falsehoods, I don't think it falls under false advertising. If someone writes a review on Amazon "This product is great and I didn't notice any flaws", it is the opinion of this particular individual that is impossible to prove or disprove. It is also protected by free speech, and I think trying to restrict such opinions is very dangerous territory. And if you forbade paying for product endorsements, you could close down the entire marketing industry.

You could combat this by verifying whether the reviewer has bought the product in question. That would reduce the number of opinions (because not everybody buys at Amazon, for example), but it would make such a campaign much more expensive and traceable.
 
I used to always say 'que surprise' instead of 'quelle surprise' because I was a yung boi and didn't know any better.. only after two years did someone tell me that I was actually wrong and sounded like an idiot. after that, I didn't say it much anymore. thanks for the reminder, valka :lol:
 
I don't read random google/amazon reviews.

thewirecutter/techgearlab/outdoorgearlab/arstechnica/anandtech are good for reviews. Consumer Reports also have some good stuff. Only user product reviews I read on on MEC.

I do read yelp/zomato reviews, and am aware that they get gamed... I don't really have a better solution though, and even if they're gamed, they don't tend to let me down too often.

For some products I'll purchase based partly on non-PR-lackey internet presence. e.g. Eero has a firmware developer that regularly posts on Eero's subreddit.
 
I used to always say 'que surprise' instead of 'quelle surprise' because I was a yung boi and didn't know any better.. only after two years did someone tell me that I was actually wrong and sounded like an idiot. after that, I didn't say it much anymore. thanks for the reminder, valka :lol:
You're welcome. :)

BTW, my name has a capital "V".
 
There is a website (fake spot) that investigates reviews looking for shenanigans, Amazon is plagued with BS. I prefer utube vids from people (mechanics/DIY) testing equipment but there's been a flood of stuff from China that flies under the radar. I'm looking at heat guns and its amazing how many cheap ones are being sold by startups cashing in on the China pipeline.
 
There is a website (fake spot) that investigates reviews looking for shenanigans, Amazon is plagued with BS. I prefer utube vids from people (mechanics/DIY) testing equipment but there's been a flood of stuff from China that flies under the radar. I'm looking at heat guns and its amazing how many cheap ones are being sold by startups cashing in on the China pipeline.
Depending on what you want it for, have you tried the craft shops? Since most of those places offer classes and tutorials, the staff would have a pretty good idea of which ones work best for which applications.
 
Are you talking about internet videos or local instruction? Home Depot offers free lessons in making repairs and I've spent hours watching utube, the house is in need of extensive repairs and I prefer doing it myself when possible.

edit, maybe you're talking about heat guns? I'm ordering a cheap one from Amazon ;) I might still get a more expensive one later.
 
Are you talking about internet videos or local instruction? Home Depot offers free lessons in making repairs and I've spent hours watching utube, the house is in need of extensive repairs and I prefer doing it myself when possible.

edit, maybe you're talking about heat guns? I'm ordering a cheap one from Amazon ;) I might still get a more expensive one later.
Yes, I mean heat guns. I prefer to shop locally for anything electric or electronic, provided it's not something too big, heavy, or awkward for me to carry home myself. So while I bought my microwave online, I still spoke over the phone to one of the local sales staff when I had a couple of questions prior to ordering it.

As for heat guns, I think I bought mine at a local hardware store. Ditto my large glue gun. Depending on sales, either a hardware store or craft store might be cheaper, but at least I know that if I buy at a hardware store I will be able to get something that isn't marketed specifically to women. There's nothing quite like deciding I need some tools (I use several kinds of pliers for various craft projects and a couple of screwdrivers) and discovering the only ones available at Michaels (large craft store) are overpriced and have lamentably pink handles. Since I'm not into having a tool drawer full of pink crap, I went to the hardware section of one of the department stores and bought my stuff there.
 
Back
Top Bottom