Elon Musk. Although he wasn’t asked about the Business Insider story the following day at the company’s annual meeting, he stewed for weeks, dispatching a team of investigators to try to figure out who’d shared the information with the press.
The leaker, they determined, was one Martin Tripp, a slight man of 40 who’d spent his career in a series of low-level manufacturing jobs before finding his way to the assembly line at the Gigafactory. Tripp later claimed to be an idealist trying to get Tesla to tighten its operations; Musk saw him as a dangerous foe who engaged in “extensive and damaging sabotage,” as he wrote in a staff memo.
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Musk set out to destroy him. Tesla’s PR department spread rumors that Tripp was possibly homicidal and had been part of a grand conspiracy. On Twitter, Musk suggested the Business Insider reporter, Linette Lopez, was on the payroll of short sellers and claimed Tripp had admitted to taking bribes from her in exchange for “valuable Tesla IP.” Lopez denied the allegation.
The Tripp incident was the beginning of a social media meltdown so epic that the U.S. Securities and Exchange Commission forced Tesla to appoint a so-called Twitter sitter, an in-house lawyer who’s supposed to vet Musk’s tweets. Since last summer, Musk’s antics have included:
Baselessly accusing a British cave diver on Twitter of pedophilia;
Falsely claiming on (where else?) Twitter that investors had put up funds to take Tesla private at $420 a share, leading to an SEC lawsuit;
Somehow igniting a feud with B-list hip-hop artist Azealia Banks (“Elon will learn very soon who is more powerful of us two,” Banks posted on Instagram);
Puffing a joint during a live podcast taping, causing the federal government to review the security clearance needed for his rocket company, SpaceX.
Musk’s treatment of Tripp threatens to complicate this legal and regulatory mess. The security manager at the Gigafactory, an ex-military guy with a high-and-tight haircut named Sean Gouthro, has filed a whistleblower report with the SEC. Gouthro says Tesla’s security operation behaved unethically in its zeal to nail the leaker. Investigators, he claims, hacked into Tripp’s phone, had him followed, and misled police about the surveillance. Gouthro says that Tripp didn’t sabotage Tesla or hack anything and that Musk knew this and sought to damage his reputation by spreading misinformation.