I don’t actually think the move typically is to „change“ the meaning of terminology, but rather to drain a term of meaning, leaving behind, an empty signifier, free for each individual subject to apply whatever meanings, significances, and cultural associations one chooses. I think this is part of why the right is so effective at controlling narrative and distorting terminology: it’s the same principle as combatting disinformation where it requires exponentially more time and energy to positively establish the boundaries of a term than it takes to negatively destabilize those same boundaries.
This is also why I think „woke,“ isn’t a useful or meaningful word now that it’s been effectively unmoored from its original context as a term within black communities to describe the process of coming to understand the totality and perniciousness of anti-blackness. It doesn’t have any positive meaning in public discourse anymore, and is instead an empty vessel to fill with whatever your personal cultural antagonisms might be, whether that’s radical direct action; impotent, cynical liberal grand gestures; the mere existence of openly queer people; pronouns in bio; or showing feathered dinosaurs in your nostalgia movie. When any individual person uses the word „woke,“ I have no idea what they actually mean, and so it ends up being a guessing game - more a reflection of the speaker‘s own prejudices than an objective term, dialectically understood between both parties.
It’s the same with all the other big Republican bugbears: CRT, idpol, sjw, PC, socialist/communist/anarchist. Etc..
Also it’s not like the left is immune to this process either: fascist is the big one that immediately comes to mind.