Reminds me of polls a few years back in conservative states where they asked if people liked Obamacare, and they explained what it was and everyone was like "eeww noooo." They then asked if they would support the ACA and explained what it was (the same thing) and people were like "oh yeah cool." Food stamps have been successfully cast as something for undesirables. I remember several years after Obamacare there were still people in polls claiming they didn't use it when they did. A lot of value in waging image based wars on stuff.