Save_Ferris
Admiring Myself
The advertisement itself doesn't make you want to buy the product, just the mention of it. Whenever I hear about Coca-Cola, I find myself thirsty.
Does advertising actually work?
- Thread starter Disgustipated
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Kozmos
Jew Detective
Like what? How? So they are subconsciously altering my taste perception is what you be saying? I'm basically drinking motor oil but it tastes yummy to me? I'm le confused
Bestbank Tiger
Deity
Sometimes the ad isn't directed at the core product. The Budweiser frogs are a good example...if you don't like beer, or if you like beer but hate Bud, the frogs won't make you change your mind. But imagine how much merchandise they sold with the frogs.
amadeus
Bishop of Bio-Dome
In the case of soda advertising, what if Coca-Cola stopped advertising? Pepsi would still advertise, Dr. Pepper would still advertise, and new sodas would emerge on the market and try and take market share from Coke. Maybe Coke's advertising part of the price of staying on top?
classical_hero
In whom I trust
I can't find the beef?
You aren't the one they are advertising to. It is people that haven't made that decision, who don't care that these ads target. They want you to either make that decision or to have their brand on the top of your head when your walk up to the store shelf while indifferent.
Taste (or rather what tastes good) is all in your head. Take an example of when something tastes good and you are later told what it is, it may taste bad (I have been there myself). Or eating the same thing regularly and loving it, you may suddenly start hating it. The idea that these types of companies rely on is that you think it is supposed to taste good so it will taste good, which can be demostrated via blind taste tests often having results different from when people "know" what they are consuming.
MagisterCultuum
Great Sage
It has long been said that half of all advertizing money is completely wasted, but no one knows which half that is.
If by "A good advertisement will work on a subconscious level" you mean that it probably will not make you instantly go out and get the product (unless you are part of the demographic with extraordinarily poor impulse control) but will make the product the first to come to mind when you are deciding to some that type of product anyway, then you are correct. If you mean that a good advertisement controls our behavior through subliminal messages, then you are very wrong. Subliminal messages have shown to have no more significant enduring effect on behavior than placebos. They can remind you that you have a particular option, but not determine which option you choose.
If by "A good advertisement will work on a subconscious level" you mean that it probably will not make you instantly go out and get the product (unless you are part of the demographic with extraordinarily poor impulse control) but will make the product the first to come to mind when you are deciding to some that type of product anyway, then you are correct. If you mean that a good advertisement controls our behavior through subliminal messages, then you are very wrong. Subliminal messages have shown to have no more significant enduring effect on behavior than placebos. They can remind you that you have a particular option, but not determine which option you choose.
warpus
Sommerswerd asked me to change this
Like what? How? So they are subconsciously altering my taste perception is what you be saying? I'm basically drinking motor oil but it tastes yummy to me? I'm le confused
They're getting access to your subconscious, even if you don't think they'd be capable of something like that
aelf
Ashen One
Google Analytics can tell you, since it allows people who advertise on Google to track their cost per conversion/sale. Apparently it does work.
I don't remember buying something because of ads. As I can see, I am not the only one.
I have use google for years now and I think I have click 4 times on the ads.
Youtube ad look good, Onlive have a good ad.
Ads work for sure but I guess some type of ads don't work too good with some people.
I have use google for years now and I think I have click 4 times on the ads.
Youtube ad look good, Onlive have a good ad.
Ads work for sure but I guess some type of ads don't work too good with some people.
warpus
Sommerswerd asked me to change this
Well, yeah. I've seen thousands tampons ads and I'm still not convinced that I need some.
Having driven both, I have to say that a FWD is better when driving in the snow, especially when the car is almost empty and the weight of the motor provides much more traction on the front axle than on the rear.
But if you don't know what you are doing, a FWD (or AWD) won't help you much when trying to stay on the road.
Even if something is inherently better, it won't be bought until the customers know that. And advertising is an effective way of spreading the idea.
This.
I'm also in the group of people who normally say that advertisement doesn't work.
But I've found myself in exactly this position.
Got my first own flat, and I needed sure internet there.
So, what do you do, where do you look for offers? And the most obvious choice was checking the websites of the companies, which I knew from TV.
And that's it. The advertisement worked. The company names are bound to their product, and if you need it, you'll think of the companies. The better the ads, the more likely you are to think first of it.
But sure, does only work if you make a decision yourself.
e.g. car ads would not have any influence for me, because if I need a car, I'll go the car mechanic/dealer, who has repaired my car for the last years and check his offers.
The product is in this case right in front of me, I know where to get it. I don't need to check first, what options I have, where to get the stuff, etc., so companies will not directly come to my mind. The already existing customer fixation to the car dealer is in this case stronger than the ads.
Oh, and maybe some more popular examples:
- If you buy general stuff online, where do you go?
- If you buy second hand stuff online, where do you go?
And why do you go there, and not to any of the other platforms?
You probably don't go there, because you don't know their names.
Or are you able to name any?
that's awesome.
Disgustipated
Deity
It's a good thing ads aren't too effective. I'd have boxes of feminine products in my home.
I do think ads are very effective for people with poor impulse control. These are the types of people who smoke cigarettes and gamble. But I'd say most of the people on this forum have very good impulse control, and many are probably frugal as well.
If it didn't work at some level, companies wouldn't bother. In addition to some of the factors which have already been mentioned, there have been times when advertising almost did its most basic job of immediately getting me to go for a product; while driving home after a long day at school and anticipating supper, I heard a Wendy's commercial and thought to myself, "You know, that sounds pretty good...bacon cheeseburger, fries, and a Frosty..". I started thinking about how good all that would taste, listening to the advert, just as I was coming into town, and I switched lanes to get myself into the position of going there..and then realized what a dope I was being, acting like a fish going for a hooked worm, and switched back into the other lane, where I went home and had actual food.
Also, I can remember little advertising slogans and jingles all too well when I'm trying to think of what I should buy in the supermarket. That's one of the reasons I scaled back on my TV watching (now just one show a week, NCIS) and I mute the commercials.
Also, I can remember little advertising slogans and jingles all too well when I'm trying to think of what I should buy in the supermarket. That's one of the reasons I scaled back on my TV watching (now just one show a week, NCIS) and I mute the commercials.
Maniacal
the green Napoleon
Most advertisements don't really work on me, if just because I either cannot afford and/or have absolutely no interest or need for what is being advertised. Good advertisements raise awareness of the brand, and that certainly can work if you are going to buy something you don't usually buy. For example, if you went to the store to buy a cleaning product for glass, windows and mirrors what are you most likely to buy? I'd probably look at the bottles of Windex first, because that name is the most familiar to me. Most people will probably stop thinking there and just buy the bottle (whereas you could spend some time googling/researching and comparing products).
EDIT: There are some things where advertising seems pointless, like Coke and Pepsi. More people know what coke and pepsi are than Jesus Christ. Seriously, please stop advertising. No one cares. We have all already decided whether or not we like or want your product.
However, there is a wide variety of soft drinks, unlike some things like cable and internet service providers. Many areas only have one or two choices, and they all should have their plans laid out on their websites. This doesn't stop them advertising internet and TV anyway, although in Canada they all have landline and cell phone services as well.
EDIT: There are some things where advertising seems pointless, like Coke and Pepsi. More people know what coke and pepsi are than Jesus Christ. Seriously, please stop advertising. No one cares. We have all already decided whether or not we like or want your product.
However, there is a wide variety of soft drinks, unlike some things like cable and internet service providers. Many areas only have one or two choices, and they all should have their plans laid out on their websites. This doesn't stop them advertising internet and TV anyway, although in Canada they all have landline and cell phone services as well.
innonimatu
the resident Cassandra
- Joined
- Dec 4, 2006
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- 15,377
I think it works, but I also think that it leads to a wasteful "arms race" between advertisers.
Sounds like they still need to do some work on your subconscious, then
Of course when his woman sends him out to grab some, what box does he reach for?
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