Pangur Bán;11326855 said:
...The tribe on the Ilmen, surrounded by Finnic speakers, was called "Slovienie".
Yes, and call me biased or whatever, but in my opinion, the German word, denoting Slavs -
Vends, and Finnic word, denoting Slavs -
Venelainen comes exactly from
Slovene.
Pangur Bán;11326855 said:
...The tribe on the Ilmen, surrounded by Finnic speakers, was called "Slovienie". It was conquered by Scandinavians called Rus...

What
Primary Chronicle says? It says the following:
Nestors' Chronicle said:
The four tribes who had been forced to pay tribute to the Varangians - Chud', Slavs, Merians and Krivichi drove the Varangians back beyond the sea, refused to pay them further tribute, and set out to govern themselves. But there was no law among them, and tribe rose against tribe. Discord thus ensued among them, and they began to war one against the other. They said to themselves, "Let us seek a prince overseas, who may rule over us, and judge us according to custom. Thus they went overseas to the Varangians, to the Rus. These particular Varangians were known as Rus, just as some are called Swedes, and others Normans and Angles, and still others Gotlanders, for they were thus named. The Chud', the Slavs, the Krivichi and the Ves' then said to the Rus', "Our land is great and rich, but there is no order in it. Come reign as princes, rule over us". Three brothers, with their kinfolk, were selected. They brought with them all the Rus and migrated.
So sayeth the wise (but, as some speculate, heavily pro-Kievan biased) Nestor.
So Slavs drove the Norse beyond the sea only to invite them back some time after. That's Russia fer ye

Seriously, though this is actually one of the facts upon which the Norman origin of Rus' is disputed. I'll write about it when I have time.
Pangur Bán;11326855 said:
...(Ruotsi today is the Finnish word for Sweden), who subsequently added trading posts to the south, converted to Christianity and thus established "Russia" forever. Unfortunately, or fortunately, Christianity tends to fossilize previously fluid political divisions because it comes with writing and permanent ecclesiastical structures.
Hehe, it seems that this theory of Rus' etymology is firmly established in the West as the sole true. While it has rather solid basis and indeed, with some corrections, looks the most probable one, there are actually other possible etymologies, namely Iranic, Slavic and Baltic. I'll write about them later.
The nucleus of what would become Kievan Rus', was formed around the rivers Ros' (and Rusna), which names predate the Varangians. Native Slavic root 'rus' is mainly related to water, for example
rosa (meaning 'dew'),
ruslo (meaning 'the bed of the river'),
rusalka (river spirit). Most popular folk-etymology is based upon the fact that
rusyi means 'auburn-haired' (which is actually indeed the dominant hair colour of East Slavs).
But it's fine with me if Rus comes from Scandinavian for 'rowmen' as it is suggested (a bit unpoetic though). The Germanics of that time were batsh*t crazy warmongering bastards, hardly leaving any piece of Europe untouched anyway

while poor peace-loving Celts and Slavs were simply working their fields
