I'm just trying to discuss how to manage the "sell" effectively. People aren't going to start seeing the forest when they're very much busy trying to handle their tree. But you can address the forest nontheless. Take the pesticide resistance programs as an example. Farmers will put in refuge areas willingly, decreasing the boon they get from cleaner, newer, and effective GMO pesticides(which are less polluting too while we're at it) in any given year, with the understanding that doing so will increase the effective lifespan over many years of that control before the insects adapt to it. They just wouldn't be willing to do so if a) they couldn't see a concrete benefit to themselves in timeframe that humans operate within and b) everyone has to play by the same rules so that they aren't getting screwed.
The problem with that is that it's almost never really possible to show an environmental improvement on the time scale that people think on. So it's bad metric. And improvement is gradual, so people don't really notice on a year to year basis. You put in environmental regulations in the 70s, and by the 90s they've had some pretty impressive results. But the year to year difference isn't really all that noticeable.