Strength, security, stability, making the trains run on time; all the same old selling points still sell.
I don't have my thoughts fully worked out on the questions raised by the OP, so I guess I'll clarify them
by writing this post--know what I think once I see what I say.
Security
always sells. Every presidential campaign has only two selling points: security and prosperity. Trump hit both hard. Clinton scarcely talked about either.
What seems concerning, and inclines me toward your view that western civilization is right now prone toward a fascistic turn, is what people seem willing to
give up for security right now. With the Patriot Act, which Kyr identifies as an early precursor to our present troubled times, there was at least
debate about how much freedom might have to be surrendered, with the whole Franklin quote on Safety and Freedom and those who deserve neither frequently bandied about. What I was astonished by in the Trump victory was how many of their usual core principles Republicans were willing to handwave for the wall-and-factories that Trump promised: constitutionalism, religious conviction and moral character of the candidate, even just minimal levels of human civility. You might say all of those things were just empty pieties in the first place, and sure there's some of that, but I don't think that's the whole story. I think people have just lately been willing to surrender other things that do in other circumstances really mean something to them for the promise of security.
All I can guess is that the steady stream of news of terrorist incidents from around the world really has gotten to people. The terrorists have won, as we would say, following out the logic of "If they get us to change our ways, the terrorists have won."
The one thing I'll say is what I've said in other threads: in contesting this turn, the word "fascist" doesn't serve us at all. People tune it out both because they're too historically ignorant to see the similarities and too complacent to believe that it could happen here. So the person using it always just comes across as alarmist.
Therefore, I actually think it all just needs to be combated on an issue-by-issue basis, by reminding people of the other values they hold. How much do you admire a military commander who refused to be released until all of the men under his command were as well? Then how much do you admire someone who denigrates that person's heroism? Would you like someone who boasted of grabbing women's pussies to coach your 14-year-old's soccer team? Then how do you feel about that person being in charge of women's health resources? Should Ivanka get free advertising for her company from White House spokespeople? Remind people that they have other values than the one to which Trump tries to reduce everything: not having those brown people blow you up.
Still pondering why there seems such a fascistic-inclining mass hysteria of late.