You certainly know that if you google, say, "buy a weedeater", you'll be followed on any website you frequent with endless weedeater adverts. That same technology is being utilized by the government to perpetually collect and store all anti-government rants and ramblings posted online for use in possible future prosecutions.
And where is that stored? In the cloud of course. And what is the benefit therein?
Cloudcover of course. Clouds are the planet's chief defense against global warming. The more clouds the more defense against warming by those nasty sunbeams. We need to reflect it you see. Therefore, by posting against the evil of government, I am therefore swelling up the cloud. And doing my part to protect the planet.