BvBPL
Pour Decision Maker
So the US Congress is actually working on a farm bill for the first time in several years. Much of the news coverage has been about the end of direct payments in favor of crop insurance. However, Id like to discuss regulation that affects not farmers, but ranchers.
So theres this regulation in the farm bill, country of origin labeling, or COOL. It requires that meat be labeled by its country of origin. So you go into the market and you can tell where the meat is from.
From a consumer level, that sounds inoffensive, right? Little sticker saying product of USA or whatever on the meat.
Before getting too much further, Id like peoples opinion about country of origin meat labeling as consumers. Have you ever chosen one piece of meat over another because of its country of origin? Would you pay a premium or otherwise change your spending habits to buy domestic, or imported, meat?
So think about that for a minute. I bet most of you will say you arent particularly selective in choosing meats based on country of origin.
For me, I prefer domestic lamb. Im less committed to domestic beef. Frankly there are view times that an individual market gives me the option to choose different countries of origin. It is not unusual for my local market to simply put up a sign that says product of USA and Canada and leave it at that so as a consumer I dont have a lot of chance to be selective based on country of origin.
Okay, so thats the consumer side of things. Now lets examine the producers side.
Ranchers are upset that COOL is staying in the farm bill. They had pushed to have COOL repealed, but that effort has apparently failed. The primary concern that ranchers have about the farm bill is that COOL forces them to segregate their livestock based on animals country of birth. So a rancher buying calves from Canada, the US, and Argentina needs to keep the calves separate throughout their time with the farmer. Then the purchasing slaughterhouse needs to segregate the cattle and the resulting carcasses. Then the butcher needs to keep the primal cuts separate based on country of origin. So theres a lot of potential overhead and bookkeeping involved.
Now you might say that the burden of overhead involved in segregating livestock is relatively small and as such the ranchers should put up or shut up. And you might have a point there, but if I am accurate in my guess that most consumers are not selective based on country of origin labeling.
So theres that, but theres also the question as to whether or not COOL accurately reflects information. Going back to the rancher that has purchased calves from Canada, the USA, and Argentina, if the rancher buys a calf from Argentina at one month of age and then takes it back to the USA to be raised for the next twenty months, is the country of origin really Argentina or is it the USA where the cow spent most of its life? What about if it was slaughter for veal at three months of age?
So theres this regulation in the farm bill, country of origin labeling, or COOL. It requires that meat be labeled by its country of origin. So you go into the market and you can tell where the meat is from.
From a consumer level, that sounds inoffensive, right? Little sticker saying product of USA or whatever on the meat.
Before getting too much further, Id like peoples opinion about country of origin meat labeling as consumers. Have you ever chosen one piece of meat over another because of its country of origin? Would you pay a premium or otherwise change your spending habits to buy domestic, or imported, meat?
So think about that for a minute. I bet most of you will say you arent particularly selective in choosing meats based on country of origin.
For me, I prefer domestic lamb. Im less committed to domestic beef. Frankly there are view times that an individual market gives me the option to choose different countries of origin. It is not unusual for my local market to simply put up a sign that says product of USA and Canada and leave it at that so as a consumer I dont have a lot of chance to be selective based on country of origin.
Okay, so thats the consumer side of things. Now lets examine the producers side.
Ranchers are upset that COOL is staying in the farm bill. They had pushed to have COOL repealed, but that effort has apparently failed. The primary concern that ranchers have about the farm bill is that COOL forces them to segregate their livestock based on animals country of birth. So a rancher buying calves from Canada, the US, and Argentina needs to keep the calves separate throughout their time with the farmer. Then the purchasing slaughterhouse needs to segregate the cattle and the resulting carcasses. Then the butcher needs to keep the primal cuts separate based on country of origin. So theres a lot of potential overhead and bookkeeping involved.
Now you might say that the burden of overhead involved in segregating livestock is relatively small and as such the ranchers should put up or shut up. And you might have a point there, but if I am accurate in my guess that most consumers are not selective based on country of origin labeling.
So theres that, but theres also the question as to whether or not COOL accurately reflects information. Going back to the rancher that has purchased calves from Canada, the USA, and Argentina, if the rancher buys a calf from Argentina at one month of age and then takes it back to the USA to be raised for the next twenty months, is the country of origin really Argentina or is it the USA where the cow spent most of its life? What about if it was slaughter for veal at three months of age?