Okay, I picked this thread for my long-post.
Or several. They don't seem to have learned from any of their mistakes. Take Preibus's 'autopsy' of the 2012 election. It basically says they need to do the same thing they were doing, but nicer and with more celebrities.
To be honest though, I don't think their brand is damaged enough to matter if they just got a really good candidate to run such as Chris Christie.
My question is whether Chris Christie can win the Republican primaries. He occupies a similar policy space as Mitt Romney (somewhat more moderate, a Republican governor working in Democratic state), but has the advantage of being seen as more honest and forthright. However, he doesn't have the organization from 2008 that Romney had, and the nomination contest ended up being dragged out over several months because Romney couldn't close the deal quickly and ended up moving to the right on several issues that he then tried to walk back with varying degrees of success. Can Christie build an effective organization with no prior national-level experience and seal his nomination before Romney did?
Judging by the Party's reaction to Portman's shift I think dt's got it on the nose. I'd even put it slightly higher than a 50% shot.
If I were a Republican strategist, I would be concerned with bolters. It's very possible that assuming too moderate a stance on gay marriage will cause an evangelical to run on a third-party ticket with the hopes of preventing an electoral college majority, forcing the election to the House (where they will exact concessions from the more moderate Republicans in exchange for their votes to guarantee the presidency).
Sounds unreasonable? Reactionary Democrats bolted for a third-party candidate (largely over civil rights, a social issue) and carried EVs in 3 post-WW2 elections, and I'm not even counting guys like Anderson and Perot who ran serious national third-party challenges and received a significant fraction of the popular vote (or Nader, who didn't). We've had 4 national elections without a major third-party challenger--I'd almost say we were overdue.
What's the motto for every presidential election? Win the independents.
If, in three year's time, most independents are pro-SSM, then many of them would be alienated by the GOP even if SSM is not one of their main issues, since SSM stance correlates strongly to other social issues, e.g. birth control; this would snowball into quite a few issues that independents and the GOP would disagree over.
If the GOP fails to adopt these more liberal measures, then it would become harder and harder to win a general election since you're counting more and more on the evangelical vote which, like dt said, is in decline; a perfect ditch-digging scenario.
One of the consequences of the last few presidential elections has been a re-alignment in who calls themselves independents. A lot of the formerly moderate independents now openly identify with the Democratic party, leaving behind a far more reactionary and right-leaning tea-esque group of independents. This was demonstrated in those party ID polls that were conducted in the lead-up to the last election--more people answered they were Democrats.
Remains to be seen whether or not the same trend holds in 2016 that was started in 2008 and 2012.
Not every Evangelical, just most of them. I'm an Evangelical and to me our awful foreign policy is more important to me than all of the social issues put together. And I don't always take the conservative position on the social issues either, I side with liberty. But then, you probably knew that. Incidentally, my view on marriage is that its a private contractual matter and that government should not have anything more than that to do with it.
One of the big hypotheses I am toying with is whether the evangelical community will bolt with the teahadists and form a significant third-party challenge in 2016. The questions I have are whether or not social-issue evangelicals can align with the fiscal-issues tea-ists. Foreign policy-wise, is there enough overlap in those two communities to form a working coalition if the key issues in 2016 are mostly non-domestic with maybe one or two social issues?