Yeah I know, what I mean is that the 360 outsold the PS3 despite it being an inferior console because, inter alia, the PS3 was $50 more expensive. Now the PS4 is not only a better console but it's cheaper on launch by $50 and it's got better support for core gamers. So the circumstances under which the 360 outsold the PS3 by 10% simply don't exist now.
Indeed, I don't even think that Microsoft are looking to outsell the PS4 at all. I think they're looking to capture the high margin part of the market and lock them into the MS ecosphere, in the way that Apple have with basically all of their products. They don't care that the low margin customers and core gamers are going to Sony, because a large part of their strategy depends on selling high margin addon services (e.g. TV streaming) to the locked in, high value customers. They're not even creating a games console at all at this point; they rather want to create a complete end-to-end product line where you're using MS products on tablet, desktop, mobile, office and living room. I suspect that their focus on DRM in this new release is less of a sop to games publishers than it is a demonstration to TV, film, music media companies that MS is committed to providing a platform that protects digital products. When you look at the XB1 from MS's perspective, rather than from a gamers' perspective, it all makes perfect sense. I'm simply not Microsoft's target demographic here.