Simple. No one deserves respect just for existing, or for some quality that they inherently have. Respect is something to be earned, not something to be given.
If everybody could get what they deserve, nobody will be spared a good beating
Okay, to put him on the same level as an ape is horrible.
Yes, this is very bad, especially considering the abuses (bananas) that he had to suffer before.
However the cartoon hints more to Balotelli's very impetuous attitude than to the colour of his skin.
Does Italy like, not have black people? The headline kind of reads like he's some great novelty? Like, "look how good our black man is!"
In Italy immigration from sub-Sahara Africa is relatively recent.
We do have "black" people but very few are naturalised and present in top level sport.
Balotelli is the very first in Italian antional football team.
We had one in our national basketball team a few years ago.
So, yes, people with black skin in national team are a novelty.
However there is a cultural attitude at play here.
Italians like to peek at people on what makes them angry... it's the typical way to make fun of people.
For example
Ruud Gullit never had such problem with his skin colour in the press.
Balotelli has more pressure about it in the media because of his colourful reaction to it.