bbc article said:He's the Danish radio host who killed a baby rabbit live on air, in a stunt he said was designed to ignite debate about our meat eating habits.
Asger Juhl, a presenter on 24/7, hit the nine-week-old bunny, called Alan, repeatedly with an iron bike pump after a segment on the hypocrisy of animal rights campaigners who eat supermarket meat.
He's been widely criticised for the act. Now, Asger has told Newsbeat his side of the story.
Warning - this story contains themes some readers may find disturbing.
The host said: "I did it to show the hypocrisy in the debate. Many people are outraged by what I did, at the same time many of these people will eat meat. And when they eat meat, an animal will die.
Meat in a supermarket
"You cannot say: 'It's terrible to kill an animal' and then eat meat. These things are connected.
"And then we did it because we wanted to eat it. We ate it yesterday night. We had it for dinner. It was nice."
"Can I ask you a question? Do you see the problem in killing an animal and then eating it?"
Asger Juhl
He continued: "We are animals and we eat meat. That's the way it is, and we have to be confronted with the fact that animals die when we eat meat. This is just a fact of life."[...]
http://www.bbc.co.uk/newsbeat/article/32885963/interviewed-the-danish-dj-who-killed-a-rabbit-on-air
Echoing the previous such story from Denmark, and the Giraffe zoo massacre in front of elementary schoolers, RIP

Hm, supposedly the intent is to show that violence to animals routinely happens, and they are killed for food, etc, and people should not be ignorant of it or hypocritical etc.
But in my view their reasons are crap, and the action is indeed:
