Might as well quote the bit:
Facebook executives had first approached the Pentagon in the summer of 2020, warning the military that Facebook workers had easily identified the military’s phony accounts, according to three former U.S. officials and another person familiar with the matter. The government, Facebook argued, was violating Facebook’s policies by operating the bogus accounts and by spreading COVID misinformation.
The military argued that many of its fake accounts were being used for counterterrorism and asked Facebook not to take down the content, according to two people familiar with the exchange. The Pentagon pledged to stop spreading COVID-related propaganda, and some of the accounts continued to remain active on Facebook.
Nonetheless, the anti-vax campaign continued into 2021 as Biden took office.
Angered that military officials had ignored their warning, Facebook officials arranged a Zoom meeting with Biden’s new National Security Council shortly after the inauguration, Reuters learned. The discussion quickly became tense.
“It was terrible,” said a senior administration official describing the reaction after learning of the campaign’s pig-related posts. “I was shocked. The administration was pro-vaccine and our concern was this could affect vaccine hesitancy, especially in developing countries.”
By spring 2021, the National Security Council ordered the military to stop all anti-vaccine messaging. “We were told we needed to be pro-vaccine, pro all vaccines,” said a former senior military officer who helped oversee the program. Even so, Reuters found some anti-vax posts that continued through April and other deceptive COVID-related messaging that extended into that summer. Reuters could not determine why the campaign didn’t end immediately with the NSC’s order. In response to questions from Reuters, the NSC declined to comment.
The senior Defense Department official said that those complaints led to an internal review in late 2021, which uncovered the anti-vaccine operation. The probe also turned up other social and political messaging that was “many, many leagues away” from any acceptable military objective. The official would not elaborate.
The review intensified the following year, the official said, after a group of academic researchers at Stanford University flagged some of the same accounts as pro-Western bots in a public report. The high-level Pentagon review was first reported by the Washington Post. which also reported that the military used fake social media accounts to counter China’s message that COVID came from the United States. But the Post report did not reveal that the program evolved into the anti-vax propaganda campaign uncovered by Reuters.
The senior defense official said the Pentagon has rescinded parts of Esper’s 2019 order that allowed military commanders to bypass the approval of U.S. ambassadors when waging psychological operations. The rules now mandate that military commanders work closely with U.S. diplomats in the country where they seek to have an impact. The policy also restricts psychological operations aimed at “broad population messaging,” such as those used to promote vaccine hesitancy during COVID.
