My question was a rather rhetorical one, albeit not rhetorical at all when considering that many(most) people in Latvia care only about themselves, their family and people they could benefit from in foreseeable future.
Since collapse of USSR, people have been in a survival mode, it got better in early 2000s, but then at 2009 economical crisis happened when like 15% lost their jobs and 40% got demoted/their wages got lowered, so we are back to point which was like 2005 economically.
What I mean with all of this - people have no time, no wish to care about anything if all they have to do is work, work and quite often even working in 2 jobs isn't enough to sustain a family (if a man works and wife stays at home).
The Europian Union has said "Thou shall not hate gays, Latvia", but in reality it means that ministers or offical spokespersons can't voice any hateful comments towards tri-yearly Pride event.
Also what comes with culture like this is "I don't care how you feel and when I ask how are you, you must not say how it really is or I won't be friends with you anymore, because I'm not interested in your life, I just want someone to hang out with ".
In short words, to care about LGBT stuff, one has to be wealthy and open-minded enough to even form a logical opinion on the subject, which would stem from more than anecdotical evidence.
That's basically a difference between a 1st world country or a developing one I suppose.