So this recent article (I know, it's POLITICO, I know), got me thinking. Here, it shows that CNN, an outlet that once said they weren't going to cover Donald Trump, has actually written more about him than Clinton, or just about anybody else.
Full story is here: http://www.politico.com/story/2015/07/donald-trump-2016-media-coverage-119862.html#ixzz3fOdBoRql
It's easy to see why editors (remember, reporters typically don't get to 100% pick what they write about) are clamoring for more Trump, even while their reporters call him a joke. Trump says crazy things, he's a controversial figure, and people want to talk about him and read about him. That's true here too, a place that probably prides themselves on being a little more enlightened and all...I bet we've had more Trump posts over the last month than say, Marco Rubio ones.
Also, some argue that the press shouldn't be so presumptuous as to declare who can and cannot win so early. After all, Trump is polling like a mid to high tier candidate right now. Should he not therefore be treated like one?
There is also the argument that "electability" shouldn't be a factor at all, and those covering the race could certainly right about the impact Trump (or a campaign similar to is) might impact the way that others campaign. The same could be true for say, Bernie Sanders. How Sanders could impact Clinton, or the issues or trajectory of the race itself, is probably more newsworthy or even true than articles on CAN BERNIE WIN?!?
On the other hand, there is a finite amount of space and interest media, especially large media, can wield, and the more articles they write about mostly un-electable or fringe candidates takes away time, money, effort and eyeballs away from vetting or writing more about people who may actually someday wield political power. Perhaps that is the correct business decision (and maybe that's all that matters!), but do they have other ideals?
What do you think? Tried to make this a poll, but I don't think it neatly comes out that way. If you were an editor or publisher, how would you instruct your team?
Back in the spring, when Donald Trump first started making noise about a presidential bid, CNN President Jeff Zucker sent a message to his producers: Dont cover him.
Trump had teased a presidential run many times before in 1988, 2004, and 2012 and Zucker had watched each time as the media got played by a bragadocious showman who relished the limelight. Zucker didnt want CNN to get played again, sources there said.
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Then, on June 16, Trump announced that he was, in fact, running for president. Since then, CNN has covered Trump more than 400 times on television and on its website, according to the Nexis database. Thats more coverage than CNN has given to Jeb Bush, Marco Rubio, Scott Walker or any other major GOP candidates. Its even more coverage than CNN has given to Hillary Clinton.
On Wednesday, one day after landing Clintons first campaign interview with a national media outlet, CNN was once again going wall-t0-wall on Trump, aggressively touting an interview with Anderson Cooper across its airwaves and at the top of its homepage.
The dilemma facing CNN is one facing every political media outlet: How much coverage should be given to a notoriously self-aggrandizing business mogul and reality television star who, despite reporters contention that he cant win his partys nomination, is drawing an enormous audience by offering the media sensational quotes and highly clickable fodder
Full story is here: http://www.politico.com/story/2015/07/donald-trump-2016-media-coverage-119862.html#ixzz3fOdBoRql
It's easy to see why editors (remember, reporters typically don't get to 100% pick what they write about) are clamoring for more Trump, even while their reporters call him a joke. Trump says crazy things, he's a controversial figure, and people want to talk about him and read about him. That's true here too, a place that probably prides themselves on being a little more enlightened and all...I bet we've had more Trump posts over the last month than say, Marco Rubio ones.
Also, some argue that the press shouldn't be so presumptuous as to declare who can and cannot win so early. After all, Trump is polling like a mid to high tier candidate right now. Should he not therefore be treated like one?
There is also the argument that "electability" shouldn't be a factor at all, and those covering the race could certainly right about the impact Trump (or a campaign similar to is) might impact the way that others campaign. The same could be true for say, Bernie Sanders. How Sanders could impact Clinton, or the issues or trajectory of the race itself, is probably more newsworthy or even true than articles on CAN BERNIE WIN?!?
On the other hand, there is a finite amount of space and interest media, especially large media, can wield, and the more articles they write about mostly un-electable or fringe candidates takes away time, money, effort and eyeballs away from vetting or writing more about people who may actually someday wield political power. Perhaps that is the correct business decision (and maybe that's all that matters!), but do they have other ideals?
What do you think? Tried to make this a poll, but I don't think it neatly comes out that way. If you were an editor or publisher, how would you instruct your team?