Some days back, the good minds on this site started speculating that, after a loss in the 2016 presidential election, Donald Trump might go on to form a new media empire. The fact that his recent staff shake-up involved bringing on the former director of Breitbart news as CEO of his campaign and former Fox executive Roger Ailes on as at least an informal advisior seems a strong indication that he may have some such intention.
The lamestream media has belatedly caught up with our astute prognostications. As an example, you might consider this Boston Herald article.
bostonherald.com/news/columnists/john_sapochetti/2016/08/sapochetti_donald_trump_s_plan_b_may_be_media_empire
Two days back, I saw someone on one of the cable news/analysis shows pushing this theory a little bit further by saying the endgame in bringing Bannon and Conway onto Trump’s campaign is to make sure that he doesn’t lose too badly. The aim is to lose, just not by too much. If he loses big, he’s a Loser, with a capital L—a choke artist. But if he loses by just a little bit, he’s the spokesperson for a disgruntled near-majority, and that could be the basis for a new news-empire-for-the-disgruntled, to overgo Fox in that regard.
As I have mulled this over, a much darker forecast has begun to occur to me, and I share it with you as a set of predictions but for after the election:
Trump will lose the election. He never wanted to be president, in any case, as that would involve boring work on behalf of people other than himself, which he has never in his life shown any inclination to do.*
Just as his recent expression of regret contained no actual apology, his concession speech will not actually contain a concession : Although it at this point appears that the electoral college will be awarding the victory to my rival, I have been proud to lead what many have called a movement, and I will continue to be your voice against the corrupt and rigged system.
After losing, regardless of the margin of victory, Trump will be at the center of a new media operation headed by Ailes and Bannon.
Trump will appear on TV, criticizing Clinton at every turn, saying how much more Great America would be if he were at the helm, challenging the legitimacy of her authority, Monday-morning-quarterbacking every negative development—saying that he’s said it was going to turn out that way--claiming that the entire system is corrupt.
But that’s not the half of it.
It will not only be a media empire; he will declare that it is an ongoing political “movement.”
He will, for example, continue to hold rallies.
He will declare his admiring fans “Trump Nation,” They will think of themselves and talk of themselves in that way. He will sometimes speak of his movements as a new “American Party,” and talk about founding a new political party to counteract the totally crooked, completely rigged political system. When the corrupt liberal media points out to him that that same word “Nation” was the root word for the word “Nazi,” he’ll say “No, no, I just mean, like ‘Raider Nation,’ a group of people who see things the same way.”
But he will call on this “Nation” to engage in political acts.
And since those who make up this Nation are “second amendment people,” many of them will involve open display of firearms. When Hillary appoints her first Supreme Court Justice, Trump will say that person intends to abolish the Second Amendment and will call on his followers hold protests.
The closest historical analog will be the client armies of late Republican Rome: a group of armed citizens who feel greater allegiance to an individual leader than to the nation itself.
*a premise borrowed from “Gori the Grey Tremendous Primer to All that is Trump”